Opening and running a successful Brazilian Jiu-Jitsu (BJJ) gym comes with a unique set of challenges. Here are 50 noteworthy challenges you may face, at least based on our conversations with gym owners recently:
Financial Challenges:
1. Initial Capital: Acquiring the funds necessary to start and equip the gym – there’s almost always more cost involved than you first bargain for.
2. Rent and Overhead: Covering monthly rent, utilities, and other operational costs – usually you are paying the gym to stay open for the first 6 months to a year or so, rather than it paying you – that’s just the nature of this particular big hairy beast!
3. Marketing Costs: Allocating a budget for advertising and promotion to attract new members – you may be amazing at BJJ, and amazing at teaching BJJ (2 different but very complimentary skillsets) – but if not enough people find out about how great you are, then you’re swimming upstream – so marketing, at least in the early days, can be pretty damn critical.
4. Member Acquisition: The need to enroll enough members to break even and eventually turn a profit – yes, it’s super obvious to state it – but it’s something that needs constant attention, so it makes this list.
5. Cash Flow: Managing consistent cash flow, especially during slow months – members come, members go – a lot of new members in particular will be transient and not so reliable – so navigating your way through this particular challenge, can take some serious effort and optimism.
6. Tournament and Competition Expenses: Supporting your team in competitions can be costly – time and money-wise.
7. Unforeseen Expenses: Unexpected repairs, maintenance, and equipment replacement.
Legal and Safety Challenges:
8. Liability Waivers: Ensuring that all members sign waivers to protect the gym from legal issues. Sounds obvious – but it’s a crucial bit of admin and due diligence that you just cannot cut corners on! Ever!
9. Safety Protocols: Implementing and enforcing safety measures to prevent injuries to your staff (if and when you have them) and of course your members. Having a basic written policy attached to your waiver for members to sign, is highly recommended, so that the onus is also on them to look after themselves, and not entirely on you.
10. Insurance: Securing the right insurance coverage(s) for the gym and its members.
11. Regulations: Complying with local and state regulations regarding fitness facilities (eg capacity, fire escapes, that kind of thing).
12. Injury Management: Dealing with injuries and supporting members in their recovery.
13. Emergency Preparedness: Having protocols in place for medical emergencies, fire emergencies, sickness outbreaks – anything you can think of that may need some foresight and a plan to deal with. Better to over-prepare by a kilometre, than under-prepare by a millimetre.
Health and Pandemic-Related Challenges:
14. Pandemics (e.g., COVID-19): Navigating gym closures, capacity restrictions, and health protocols.
15. Sanitization: Maintaining a clean and safe training environment – a constant issue that needs strict, constant attention – not just daily, often multiple times per day will the mats need a clean depending on how busy you are, and a deep clean periodically also.
16. Member Health: Monitoring the health of members and staff to prevent outbreaks.
17. Membership Retention: Keeping members engaged during gym closures. Social media is obviously your friend in these times, as are outside-of-gym events like competitions etc.
Administrative and Business Challenges:
18. Administrative Overhead: Managing paperwork, scheduling, and membership records.
19. Staffing: Finding and retaining qualified instructors and administrative staff.
20. Marketing and Branding: Building and promoting a strong gym brand.
21. Member Retention: Keeping members motivated and engaged to prevent attrition.
22. Pricing Structure: Setting competitive and sustainable membership fees.
23. Competition: Facing competition from other BJJ gyms in the area.
24. Member Conflict Resolution: Handling disputes and conflicts among members.
25. Growth Management: Scaling the gym while maintaining quality instruction.
26. Financial Records: Maintaining accurate financial records and taxes.
27. Member Communication: Keeping members informed and engaged through various channels.
28. Equipment Maintenance: Regularly servicing and replacing mats and training gear.
29. Business Development: Expanding revenue streams through merchandise, seminars, etc.
30. Billing and Payments: Managing payment processing and membership billing.
31. Legal Counsel: Consulting with attorneys for legal matters.
32. Vendor Relationships: Maintaining good relationships with suppliers.
33. Debt Management: Handling loans or financing used to start or expand the gym.
34. Facility Upkeep: Managing repairs and maintenance.
35. Membership Agreements: Crafting clear and fair membership agreements.
36. Marketing ROI: Measuring the effectiveness of marketing efforts.
37. Time Management: Balancing gym responsibilities with personal life.
38. Online Presence: Managing a website and social media for the gym.
39. Community Building: Fostering a strong and supportive gym community.
40. Technology: Keeping up with gym management software and tools. There are a bunch out there – as an example a really good one we think (we are biased seeing as we have used it) is The BJJ App.
41. Compliance: Ensuring compliance with tax laws and regulations.
42. Member Feedback: Listening and responding to member feedback.
Teaching and Training Challenges:
43. Curriculum Development: Creating a structured and effective training curriculum.
44. Instructor Development: Continuing education and development for instructors.
45. Diversity of Members: Catering to members with varying skill levels and goals.
46. Effective Coaching: Providing constructive feedback and guidance to students.
47. Class Scheduling: Creating a schedule that accommodates different member needs.
48. Student Progress Tracking: Monitoring and recognizing member achievements.
49. Maintaining a Safe Training Environment: Addressing bullying or inappropriate behaviour.
50. Cultural Sensitivity: Promoting inclusivity and cultural sensitivity within the gym.
Despite these challenges, running a BJJ gym can be an extremely rewarding endeavour for those of us who are passionate about the sport and committed to their gym’s success. It requires careful planning, dedication, and adaptability to overcome these hurdles and build not just a thriving business, not just a thriving gym, but a thriving community within your gym. And once it is successful, once your member numbers are high enough to keep the lights on and leave you with a decent income on top of that, BJJ gyms are the kind of rare business that can keep growing organically regardless of whether or not you still feel the longer term need to market the business. That makes them not only good for your bottom line (once you get past the fairly hefty list of challenges above) but good for your future, and your members’ futures. Sounds a bit lofty and perhaps even cheesily idealistic… but we think it’s true, so worth saying.
Cover image courtesy of Leticia Pelissari on Unsplash.